Port of Roatan Cruise Port Privatization Plan
Lambert provided strategic guidance to the Honduras Ministry of Tourism to privatize their passenger cruise port, Roatan, which now enjoys economic benefits from over 1.0 million passengers.
Roatan, Honduras, one of three English-speaking islands off of Honduras’ Caribbean coast, had little cruise tourism with less than 100,000 passengers per year. The country and destination wanted to grow cruise tourism but didn’t have the financial capacity to expand the piers and upland areas.
Lambert was the primary consultant to the Honduras Ministry of Tourism related to the privatizing of the 100,000 passenger cruise port in Roatan, Honduras. The project included upland development opportunities associated with retail, hotel, and resort residential. The firm advised on all aspects of the privatization effort and negotiated the final agreement with Royal Caribbean, the eventual successful respondent to the country’s RFP.
Today, Roatan enjoys the economic benefits from over 1.0 million passengers. Following Royal Caribbean's investment, the world’s largest cruise line (Carnival), built a 2nd port facility to remain competitive and the Island now has among the highest cruise passenger counts in the Western Caribbean.